About Victory Layne Chevrolet

For over 50 years, Victory Layne Chevrolet has proudly served Fort Myers and the Southwest Florida community as a trusted, family-owned automotive landmark. We are pleased to offer an incredible inventory of new Chevy trucks and SUVs, quality used car, lease and finance packages, and professional auto maintenance and repair! We are a one-stop shop when it comes to your automotive needs. Read on to learn a little more about our dealership, and all that we have to offer.

History of Victory Layne Chevrolet

Founded on June 1, 1970, as Bill Branch Chevrolet, the dealership’s legacy truly took shape when Ronnie Layne joined the team a year later, eventually working his way up from dedicated employee to owner of the now Victory Layne Chevrolet. The business transitioned to its next generation of leadership under Ronnie's daughter, Jaime Layne, who continues to champion her family’s deep patriotic roots and community-first values today.

Why Shop With Victory Layne Chevrolet

Instantly recognizable by the massive, 1,800-square-foot American flag flying high over our Fowler Street showroom, we pair our decades of automotive expertise with an unyielding commitment to local schools and charities like Habitat for Humanity and Valerie's House. At Victory Layne Chevrolet, you are not just a customer—you are part of a multi-generational family tradition built on integrity, service, and a passion for keeping our community moving forward.

New and Used Chevy Inventory for Fort Myers Residents

If you are in need of your next vehicle and are in the Fort Myers area, Victory Layne is the one and only place you will need to go. Among our hundreds of vehicles on the lot, we have something for everyone! From a massive selection of Silverado 1500 and HD pickups, commercial inventory, new Chevy SUVs like the Equinox, Trax, Traverse, and Tahoe, along with used cars, trucks, and SUVs, you are sure to find something that suits your needs. Check out our new and used inventory right here on this website, or swing by our showroom for a test drive!

• Pickup Trucks: Colorado, Silverado, Silverado HD
• Large SUVS: Traverse, Tahoe Suburban
• Mid-Sized SUVs: Equinox, Trailblazer
• Compact SUVS: Bolt, Trax, Blazer
• Performance: Corvette
• Commercial: Chassis Cab, Low Cab Forward, Express Van

Victory Layne Chevrolet Community Involvement

Here at our dealership, the entire team is proud to be a part of our amazing Fort Myers community! We truly appreciate each and every one of our customers, and love to give back to the community in return. From sponsoring local events, to supporting amazing groups and charities, our community involvement is a big part of who we are. We've got some great events coming up! Check them out.

Island Hopper Songwriter Fest

When: Sept. 18-27, 2026
Where: Multiple venues across Fort Myers, Cape Coral, and Captiva Island
Victory Layne is proud to be a sponsor for the Island Hopper Songwriter Fest every year! The festival spans across multiple locations and venues and goes on for ten days. The festival has been a presence in the SW Florida area for the last 11 years. The majority of the 60+ shows are free with special ticketed experiences also offered. If you would like to see the schedule and plan on which shows you would like to attend, check out the Island Hopper Festival website right here. You can see the venues, this year's artists, info about ticketing and more.