About Victory Layne Chevrolet

For over 50 years, Victory Layne Chevrolet has proudly served Fort Myers and the Southwest Florida community as a trusted, family-owned automotive landmark. Founded on June 1, 1970, as Bill Branch Chevrolet, the dealership’s legacy truly took shape when Ronnie Layne joined the team a year later, eventually working his way up from dedicated employee to owner of the now Victory Layne Chevrolet.

The business transitioned to its next generation of leadership under Ronnie's daughter, Jaime Layne, who continues to champion her family’s deep patriotic roots and community-first values today. Instantly recognizable by the massive, 1,800-square-foot American flag flying high over our Fowler Street showroom, we pair our decades of automotive expertise with an unyielding commitment to local schools and charities like Habitat for Humanity and Valerie's House. At Victory Layne Chevrolet, you are not just a customer—you are part of a multi-generational family tradition built on integrity, service, and a passion for keeping our community moving forward.